Promoting “Midwest Nice”

News | 02/03/2016

Midwest nice

By Audrey Regan, Corridor Communications Intern

As someone from the Midwest, it is hard for me to recognize the “Midwest nice” personality that many outsiders notice right away. I have been told many times by my peers and professors to give myself more credit for my accomplishments.

This is why I understand the struggle that many Midwest business leaders face when trying to promote their businesses outside of their comfort zone. Midwesterners are generally known for being a humble bunch. However, Midwesterners are extremely hard workers, and they deserve credit for that.

An article called, Midwest: An Interpretation by Ohio State University, was written to provoke thought about the American Midwest evolving as a whole. It states, “Perhaps we tend to slight the significance of the Midwest because its history is largely a narrative of the accumulation of ordinary events into large-scale change rather than a story of dramatic turning points. It has been a place that encourages people to do what is necessary to accomplish an assigned task.”

The article goes on to explain that the Midwest is responsible for producing strong characters such as generals like Ulysses S. Grant, William Tecumseh Sherman, John J. Pershing and Dwight D. Eisenhower. These were ambitious leaders who were not self-promotors, but certainly earned the attention from the American people that they deserved.

The character of these leaders provides a new perspective about what the “Midwest nice” attitude can achieve.

For many humble Midwest business leaders in the agriculture industry, it is difficult to establish the line between bragging and promoting appropriately. It is common for a business to use an outside marketing and public relations team to make the task easier for them.

Having an outlet that specializes in the marketing and development of the Midwest bioeconomy is possibly the best strategy for an agriculture business to take advantage of. Midwest businesses should show off and even brag about what they have to offer the world.

As the world’s population continues to grow each year, the need for Iowa’s resources will become much more prominent. The world will continue to look to the Midwest to supply the basic resources.

How do these nice Midwesterners keep up with the spiking demand? Iowa’s top business leaders come together and enjoy access to a large variety of companies and premier agbioscience research institutes.

Iowa State University in Ames, Iowa is one of the nation’s best agbioscience and research institutions. Cultivation Corridor has created and shaped a talent network full of supportive world leaders in seed genetics, animal and human health, precision ag innovation and next-generation renewable fuels.

Iowa is the number one producer of soybeans, corn, pork and eggs in the U.S. We are the nation’s top producer of ethanol and biodiesel. Iowa’s farmers have invested more than $134 billion in farms and equipment to create one of the most advanced agriculture infrastructures in the nation.

In other words, Iowa has a lot to be proud of and will continue to lead the way in the agbioscience and technology fields.