KENT WORLDWIDE™ Introduces WellJoy™, A New Global Pet Wellbeing Brand Built on a Century of Animal Care Expertise

MUSCATINE, Iowa (January 2026) – KENT WORLDWIDE™, the family-owned business with 100 years of experience in animal care, nutrition, and agricultural innovation, announces the launch of WellJoy™, a new global pet wellbeing brand offering Dual-Benefit treats and supplements, designed to support healthier, happier lives for pets and the people devoted to them.

A Brand Built on a Century of Care

Founded in 1927, KENT WORLDWIDE has spent generations advancing animal health. WellJoy represents the next evolution of that commitment, joining a portfolio of brands that  includes World’s Best Cat Litter® and Native®.

“WellJoy represents KENT WORLDWIDE’s continued commitment to do what's right, and the best, for our animals, applying a century of nutritional insight, research capability, and formulation expertise to the modern petcare space to create proactive pet wellbeing products that enhance the shared human-animal connection,” says Marcelo Ginestel, Vice President of Marketing Petcare, KENT WORLDWIDE™ Consumer Brands.

“WellJoy isn’t just a brand; we see it as a movement that celebrates the people who prioritize making their pets’ lives healthier and happier.”

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Originally published by KENT WORLDWIDE™ in January 2026